“Directions are on the Camay wrapper.”
-- Alan Kent
-- Alan Kent
Listeners of the PEPPER YOUNG’S FAMILY heard announcer Alan Kent talk about “The Camay Mild-Soap Diet.” Kent talked about what the diet did, but he didn’t describe it in detail--- except its directions were on the Camay wrapper. This was a clever tactic, because if the women wanted to find out how to have a softer, smoother, and younger complexion, they had to go to their favorite store and buy Camay. Instead of hearing about the Camay Mild-Soap Diet, the women had to find out for themselves.
A woman had to put aside a minute or 2 during the morning and evening. Warm and cold water were needed .... and Camay Soap! If the soap had another brand name, it was simply the WRONG soap!
First, the woman had to buy 3 cakes of Camay at her favorite store. That evening, she used a Camay cake and worked the soap’s lather onto the complexion. In the process, the woman paid closer attention to the nose, under the nostrils, and on the chin. Once the lathering was completed, the woman rinsed her face with warm water and then splashed with cold water for an extra 30 seconds--- then pat dry with a towel. Then go to sleep. While she was sleeping, the woman’s complexion was doing some good things. The tiny pores were functioning with her natural beauty.
When it was time to get up, the woman had to perform the morning version of the Camay Mild-Soap Diet. Simply put, it was a repeat of the nighttime session. This was done for 30 days. The ad implied to use Camay and only Camay--- don’t allow any other soap brand to touch the complexion. That in its entirety was the Camay Mild-Soap Diet.
When the 30 days were up, was that the end of the Camay Mild-Soap Diet? Not really. With the woman’s complexion softer, smoother, and younger looking, it was important to keep it that way. Since Camay provided the improvement--- and 3 cakes were originally purchased, the woman continued to use it for her daily facial washings .. and hopefully, forever.
The power of advertising : )